Top 5 strategies for how to increase ecommerce sales
Do you know how to how to increase ecommerce sales by using these most effective 5 strategies? Keep reading to know in detail.
The ecommerce industry is growing, and there are no signs of it slowing down anytime soon. From 2014 through 2021, ecommerce sales are expected to expand at almost a 265 percent compound annual growth rate. Furthermore, organisations have improved customer service and workflows by utilising current, internet-related technology. So, if you’re an ecommerce business, you’ll follow these top 5 strategies to increase ecommerce sales and attract new customers. Here we’ll show you how to increase ecommerce sales with these tried-and-true ecommerce marketing methods and tips.
Here are five easy-to-implement strategies on how to increase ecommerce sales throughout your ecommerce funnel. Are you ready to take your ecommerce business to the next level? Let’s Start.
1. Know how to increase ecommerce sales with Google Shopping advertisements.
For any ecommerce business, shopping campaigns are a no-brainer. With a Shopping campaign, you can prominently advertise your products at the top of Google search results when people are searching for the products you sell. Product photos, price points, ratings, discounts, and other critical information that makes it easy for customers to add to the basket can all be included in your Shopping advertising.
Google will automatically generate ads for your products whenever a user searches a relevant query after you’ve uploaded a product data feed a master spreadsheet that describes key attributes of your products to Google Merchant Center and connected your Merchant Center account to your Google Ads account.
2. Remarketing with display ads also can help!
• What is Remarketing?
According to our Google Shopping benchmarking analysis, the average conversion rate for Google Shopping is a little around 2%. In other words, just roughly 2% of all Google Shopping ad clicks result in purchases. Does this imply that shopping efforts are ineffective? Nope. A click indicates a valuable interaction between your company and your prospect, even if it does not immediately result in a sale.
Here’s what the 2% conversion rate actually means: If you want to entice those customers back to your ecommerce site, you may need to put in some more effort. This is where remarketing may help. Remarketing boosts your ecommerce conversion rate by luring in on-the-fence customers.
You can remind them of the shoes they were considering last week. Maybe they’re ready to make a purchase now!
Remarketing can be used to advertise a certain product or service, as well as to achieve a conversion goal like lead generation. Remarketing advertising, for example, can be used in eCommerce to reduce shopping cart abandonment by presenting the product that a customer placed to their basket but did not purchase.
3. Know how Shopping on Instagram can increase ecommerce sales, you can turn likes into revenue !!
For years, the traditional opinion has been that search marketing is used to increase sales and social marketing is used to increase brand awareness. Though search (including Google Shopping) is an excellent means to convert low-funnel prospects and social is a good way to reach new audiences, the distinction between the two channels is becoming less and less meaningful with each passing year.
Why? In simple words as Instagram is a great place to shop.
You can tag your products in your organic feed and Stories posts if you’ve created a business profile on Instagram and uploaded a product catalog to Facebook (Instagram’s parent company). Users who view your organic content no longer have to navigate to your website to make a purchase; instead, they can just click on the product they desire and follow the link to the appropriate page on your website.
The reduction of friction is what makes social shopping such a powerful ecommerce marketing strategy.
Instagram has effectively introduced the power of search to social media by allowing your followers to make purchases with ease.
Check out 4 Facebook Ecommerce Tips to Boost Sales for additional ecommerce guidance on social media.
4. Customer reviews might help to build trust.
So, you’ve begun utilising above strategies. Now things are going well in terms of bringing a significant quantity of traffic to your product pages, but things aren’t going so well in terms of those pageviews converting into sales at a high rate.
Is there a way to increase your conversion rate through ecommerce marketing? Customer feedback, to be precise.
Consumers with limited discretionary cash are wary of spending their money, and nothing is more reassuring (read: compelling) than a wonderful review from someone who has actually purchased one or more of your products.
Ratings and reviews on your product pages are a tried-and-true approach to convert more site visitors into consumers.
5. To increase ecommerce sales try to win new customers with referral marketing
One last piece of ecommerce marketing advice: leverage the power of referral marketing to turn your most devoted clients’ enthusiasm into a regular stream of new business.
• What is Referral Marketing?
For those who don’t know, is the process of motivating your consumers to tell others about how much they love your company. Of course, the premise is that your prospects are significantly more likely to trust their friends and family than your marketing. It’s tactically similar to gathering client testimonials, with the exception that it’s more direct. In general, your prospects trust their loved ones more than random internet strangers.
If you want to increase ecommerce sales you must follow some strategies. Without a strategic, full-funnel marketing plan, no ecommerce firm can survive in an increasingly saturated field. You need to start brainstorming right now if you want to keep the sales flowing in. You’ll be in great condition if you test a few approaches at each stage of the marketing funnel. If you need help to increase ecommerce sales you can opt for our digital marketing services. Let’s get started today!