ONLINE REPUTATION MANAGEMENT COMPANY IN KOLKATA INDIA
WHY OUR DIGITAL MARKETING SERVICES TO INCREASE YOUR BUSINESS ?
GETTING CONFUSED ?
Here are some common questions business owners asks to know how a ROI based Digital Marketing plan can benefits
How long will it take to get expected results?
The answer no one wants to hear: it depends.
But in reality it truly does depends on where the problem area is, how big of an issue it is, and what the objective is. Except these there are also some crucial factors as: Competition Level for the targeted keywords in the targeted location. Completely changing the Google search results does take time because there are many details that go into changing what Google sees as the ‘perfect assortment’ in the results.
Google doesn’t change the search results very quickly anymore; we used to be able to completely shake up the search results in 3 months, then we had to change that to 6 months, and now it takes around 9 months to make a significant impact on Google search results. We see many incremental changes along the way, but Google is hesitant to shift away from the status quo. For improving Google review scores, we’ve improved scores by 2-points in a month, and we’ve also had projects extend over a year when they are particularly tricky. Every project is unique, so unfortunately there is no easy answer to this question.
Why is keyword research important?
Keyword research is widely regarded as the foundation of any SEO campaign. While keyword research is not the only way to improve rankings, it is fundamentally important. Keyword research is used in SEO campaigns to determine what keywords competitors are ranking for and which words or long-tail phrases should be targeted for on-site optimization. Without conducting keyword research, It can be difficult to determine what your target audience is looking for and how to optimize your site accordingly.
Why does google show this negative article in the search results?
It is important to understand that Google’s algorithm tries to put together a diverse collection of search results based on the specific search query entered in the search box. If something bad is there, they aren’t singling you out and it has nothing to do with your brand personally; specific sites will show up on page one of the search results based on the information Google gathers from the website it chooses to show, including how authoritative and credible a site is among many other indications like social shares, backlinks etc. Google is trying to satisfy every user’s search intent, which is why you will see a number of unique results appear for a search query.
For example, if someone were to type “Go Fish Digital” into the search box, they would find an array of results, some of which might include GFD’s social profiles for users who are trying to stay in touch with the brand, as well as the company website for potential clients who are looking to do business with us. You also might find a glass door profile, for users who are looking for a career.
Basically, Google doesn’t know the specific needs of each user, so they put together the best assortment of results to satisfy as many users as possible which may unfortunately include those negative articles or those negative reviews you don’t want them to see.
Can I remove a negative review?
Few things can bother a business owner or marketing director more than a negative review. They are just. so frustrating. And so
a common question we get is, “Can a negative review be removed?”
The answer is… sometimes.
Each review site has its own rules for reviews. If a reviewer breaks a rule, their review can be removed. Google Reviews are a little more wild west. Unless a review shares highly personal information (SSN, for example), the likelihood of it being taken down from your flagging is very low. Angie’s List, Glassdoor, Houzz, BBB, and others all have their own rules, so if you are worried about reviews on those platforms, it is important to understand what can and can’t be said in a review.
Why does it matter what people think?
It matters. If you genuinely know that your company is great, then that should be represented across your online presence. You
know how they say that you only get once change to make a first impression? Well often times, your first impression will be what
shows up in the search results when someone Google’s your name.
Put yourself in the customer’s shoes… if you’re choosing between many companies to work with, you do all sorts of research to
find the very best organization. Although you may have a great thing going, many customers could be blinded by any negative
articles or reviews you have and turn to another company, which is why it matters what people are saying about your brand
What can I do?
Many clients ask us what they can be doing to help with the process, and we absolutely love this enthusiasm and interest in
helping resolve the problem. There are many things that can be done, but the most helpful action is to be continually proactive
with building up your brand.
Look for opportunities constantly, whether it is doing interviews, podcasts, meetups, seminars, or events. Take the time to look
for interesting events where you will have a good opportunity to represent your brand. The more you’re in the public eye, the
greater chance you have to engage with new consumers (which will help improve your reputation), get recognized by publishers
(which could create new content), and to get your brand involved in the conversation (which shows you care).
Think different, Do excellent !
Best Digital Marketing Company Kolkata
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