Pay Per Click Advertising

The answer no one wants to hear: it depends.

But in reality it truly does depends on where the problem area is, how big of an issue it is, and what the objective is. Except these there are also some crucial factors as: Competition Level for the targeted keywords in the targeted location. Completely changing the Google search results does take time because there are many details that go into changing what Google sees as the ‘perfect assortment’ in the results.

Google doesn’t change the search results very quickly anymore; we used to be able to completely shake up the search results in 3 months, then we had to change that to 6 months, and now it takes around 9 months to make a significant impact on Google search results. We see many incremental changes along the way, but Google is hesitant to shift away from the status quo. For improving Google review scores, we’ve improved scores by 2-points in a month, and we’ve also had projects extend over a year when they are particularly tricky. Every project is unique, so unfortunately there is no easy answer to this question.

Keyword research is widely regarded as the foundation of any SEO campaign. While keyword research is not the only way to improve rankings, it is fundamentally important. Keyword research is used in SEO campaigns to determine what keywords competitors are ranking for and which words or long-tail phrases should be targeted for on-site optimization. Without conducting keyword research, It can be difficult to determine what your target audience is looking for and how to optimize your site accordingly.

Because opportunities for digital marketing are expanding as target audiences visit more online platforms, it is critical to focus on a variety of strategies. Today, a single-minded approach to digital marketing will exclude large portions of an audience, making it impossible for a site to remain competitive.

Digital marketing must be a multifaceted strategy that includes site optimization, social media, lead generation, inbound marketing, content creation, and much more.

A website’s structure and design can have an impact on its rankings and overall traffic. Web design must provide a user-friendly and easily navigable site structure with design/content that users can understand and interact with. Site hierarchy and overall aesthetic can have a significant impact on your site’s bounce rate and, as a result, the effectiveness of your other SEO efforts. Our team of highly skilled web designers at ViaPocket can help your site attract more traffic while also building your brand.

Completely depends according to the budget and time. Organic rankings are those that are obtained as a result of natural traffic to the site; in other words, site generated traffic based on the services it provides, the brand recognition you’ve established, your use of white hat SEO tactics, and so on. This is a long term activity and can take months to get a stable result.

PPC on the other hand, is an advertising platform where businesses pay to run ads on their websites. These ads will appear on the top or sidebars of a search results page and will be labelled as non-organic. This service is a good tool for targeting niche audiences based on specific keyword searches, and it only works on a pay-per-click basis.

The proposal is used to ensure that projects do not fall behind schedule. The proposal includes documentation that ensures we fully understand all task deliverables, allowing us to guarantee what and when will be delivered.